Pica Conference Day 2
Small bites of what I heard and learned from today’s Pica Conference sessions:
Ray Fenwick: If you are compelled to do it, do it: everything else will fall into place (his theory, which I support for a myriad of reasons).
(rayfenwick.ca | @fenwickray)
Jason McCann: (regarding pitching ideas to clients) Really small ideas and really really big ideas both work: it’s the medium-sized ideas that get caught in the middle (i.e. not big enough to be sent for approval to the Big Boys, but still too big for the Middle Guys to approve). Don’t bog down a great small idea with unnecessary fillings (“side order of fries”). Let it stand on its own. A small idea can get BIG traction with the click of a camera or the click of a mouse.
(taxi.ca | @djasonmccann)
